Blue Agava & Cacao by Jo Malone : Perfume Review

The Jo Malone boutique in Thessaloniki adorns Tsimiski street like a brilliant diamond would the ring finger. It might be the parallel to Tsimiski, Mitropoleos street that has become the hub of the most luxurious shops in the city, but Jo Malone has probably made the better choice by placing the boutique in one of the busiest junctions of the shopping center. Exuding undeniable luxury with its chic signature black and cream colors (possibly the chicest color combination known to mankind), gleaming yet warm lights, marble surfaces and wooden floors, the flagship store impresses its Western European élan effortlessly upon passers-by and lends an upscale note to its surroundings. The staff is professional and warm, as helpful, charming and as knowledgeable as any perfumista would desire, and most importantly, as I am pleased to report, never pushy. I can’t resist mentioning that my favorite sales associate working there also happens to be a perfume collector and lover herself, and is an absolute pleasure to converse with. Her favorites in the Jo Malone line closely mirror my own, with Pomegranate Noir coming first and Wild Fig & Cassis (most excellent in soap!) coming in as a close second. There is however, one we disagree on, and that happens to be their best-seller: Blue Agava & Cacao.

I am not used to liking the same of anything as everybody else but it really came as no surprise when upon paying for the Blue Agava & Cacao at the register I got to hear that it is the scent everyone –men and women alike in fact- goes wild about. What’s not to like? Blue Agava & Cacao is as cuddly and comforting as a soft fleece throw under which to snuggle on the couch with a good book and chocolates in the middle of winter. (In fact I could just stop here, and it would be a perfect review, but let’s go on nevertheless.) I wouldn’t have expected intense citrus notes would suit a spicy gourmand so well, but the opening proves me wrong: An incredible hit of salty lime, vaguely reminiscent of the complete tequila works and a shot of bitter orange and grapefruit invigorate the senses and grab the interest. The scent so far is very natural as well as bright, like a ray of sunshine. The lime scent is dispelled within a minute, giving way to a gorgeous, smooth and sweet cardamom with a beautiful, transparent undercurrent of spiced grapefruit. Even though it slowly becomes progressively fainter with time, cardamom lovers should definitely check this one out, since the beautiful spice is a dominant (almost till the end), as well as very well rendered note in this scent. For a while the scent assumes a completely gourmand identity, smelling very much like good quality white chocolate, until suddenly it blooms, flowering in the most attractive manner. I won’t pretend I know what the flower of the agave smells like, but I do get lilies, rose geranium and (officially unlisted but oh-so definitely there) frankincense. This is definitely a deep, sensual symphony that can come across as overwhelming when simply read about, but I will ease your fears by saying that the sweetness is cut and tempered by a dry, peppery note which puts everything into proportion. Further down the line, the much awaited cacao finally makes its appearance and proves to be worth the wait: bittersweet and playful, deep and yummy it makes the skin nuzzle-worthy and addictive. The blend is perfect (yes, really!) with no notes jumping out jarringly screaming for attention. The vanilla used here is absolutely smooth, deep and erotic (and once again very natural smelling) and together with warm musk, complements the cacao to perfection. I only get traces of vetiver and cinnamon in the background; they do not really enter the game as major players, but definitely complete the picture, if this makes sense. The overall impression as I have already mentioned above, is one of luxurious comfort and innocent sensuality; the comfort of soft, good quality fleece, combined with the luxury of cashmere and velvet. Edible yet never overwhelming, this scent is at once soft and noticeable, with a medium projection that invites others to come ever closer to the addictive epicenter. A definite winter scent, if not a winter must for gourmand/oriental lovers.

The Jo Malone line has not been very warmly received by the perfume community, oftentimes receiving flack for its “simplicity”. While I myself am not enamored with the whole line (I actively dislike almost all of the white florals in the line, for example), I do think that this reputation is undeserved to a point and suspect a great deal of the negativity stems not from the quality of the perfumes but rather from the admittedly unimaginative/uninspiring names, which are rather reminiscent of Body Shop creations. It is however a shame to let a whole line pass you by just because the names are not as romantic or complex as we are used to. I have no problem putting my head on the line and say that despite what you might have heard or might be led to think due to the simplistic names, the fragrances themselves are not simplistic. Almost none of them are linear – in fact most of them have a gradual and very perceptible development. Just because something is called “Blue Agava & Cacao” does not mean it only features agave flower and cacao as notes! Furthermore, I sometimes fail to understand why other perfumes that could be blamed for exactly the same things are received with joy and exuberance, anticipation even. A good example would be the Marc Jacobs line of colognes, with names such as “Cucumber”, “Violet” and “Orange” which are, believe me, much more insipid and simplistic than anything ever turned out of the Jo Malone brand. It makes one think…

Images: www.jomalone.co.uk, painting of blue agave via www.roypurcellgalleries.com, agave and cactuses via http://planetapeninsula.org by photographer Miguel Angel